About

Let's Do Good

GOOD WILHELM stands for high-quality products with a clear philosophy, fair manufacturing practices, and high standards for materials, design, and craftsmanship. Most of our products are made in Germany, in close collaboration with experienced manufacturers and artisan workshops. For certain product categories—such as iPhone cases or technical accessories—we work with carefully selected partners abroad when this is the best solution for precision, execution, and quality.

It is important to us not only to talk about responsibility, but also to live it out consciously and credibly. That is why we consistently support selected projects and initiatives that align with our values. In doing so, we want to remain flexible and avoid committing to permanent, fixed partnerships. This allows us to provide targeted assistance where it makes the most sense and has the most direct impact.

We’ll, of course, keep you regularly updated on our projects and our efforts.

"You can't replant old forests. You can only protect them in time."

Clemens by Good Wilhelm

Our Forest Project

MAX – For your table. For our forest.

With every MAX leather coaster sold, we support a very specific project: the protection of old beech forests in Germany.

All proceeds will go toward the primeval forest project led by renowned forest expert Peter Wohlleben. The goal is to lease valuable old-growth forest areas for 50 years and leave them completely untouched—no logging, no intervention, just protection.

Why is this so important?

Three leather coasters from Goodwilhelm on tree trunk

four leather coasters made of leather by Good Wilhelm

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Old beech forests are not only a unique habitat for rare animal and plant species; they are also massive CO2 sinks. That is precisely why it is so crucial to preserve existing old-growth forests rather than relying solely on new plantings. Young trees are important—but we don’t have the time to wait decades for them to have the same impact as old-growth forests.

That’s why MAX is more than just a coaster.
No marketing gimmick. Not just a small percentage. But a product whose purpose is to do good right away.

For every coaster sold, we help fund the protection of one square meter of old-growth beech forest for 50 years.

And let's be honest: Everyone can use a good glass coaster—preferably one that lasts a long time and makes a statement at the same time. For more purpose in everyday life. For mindful consumption. And for a piece of the future that is preserved.

Buy one. Or give it as a gift to someone you want to make happy.
Because every MAX helps protect a piece of the future.