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About

GOOD WILHELM

It's actually quite simple: we want to do something good by making something good from really good materials. Our products shouldn't cost the earth. But their development, production and sale should have a lasting, meaningful effect that is good for our world. All of this with the good feeling of handing over something that will give you pleasure for a long time.

And here we are - GOOD WILHELM - with the finest accessory collections that demonstrate an excellent sense of quality from the first thought to the finishing touches.
We don't want to waste money on unnecessary things, but rather put good money into supporting ambitious environmental projects. You think we've set ourselves quite a lot of targets? That's right. But as you know, there's nothing good unless you do it. Let's do good... now!

It's actually quite simple: we want to do something good by making something good from really good materials. Our products shouldn't cost the earth. But their development, production and sale should have a lasting, meaningful effect that is good for our world. All of this with the good feeling of handing over something that will give you pleasure for a long time.

And here we are - GOOD WILHELM - with the finest accessory collections that demonstrate an excellent sense of quality from the first thought to the finishing touches.
We don't want to waste money on unnecessary things, but rather put good money into supporting ambitious environmental projects. You think we've set ourselves quite a lot of targets? That's right. But as you know, there's nothing good unless you do it.
Let's do good... now!

It's actually quite simple: we want to do something good by making something good from really good materials. Our products shouldn't cost the earth. But their development, production and sale should have a lasting, meaningful effect that is good for our world. All of this with the good feeling of handing over something that will give you pleasure for a long time.

And here we are - GOOD WILHELM - with the finest accessory collections that demonstrate an excellent sense of quality from the first thought to the finishing touches.
We don't want to waste money on unnecessary things, but rather put good money into supporting ambitious environmental projects. You think we've set ourselves quite a lot of targets? That's right. But as you know, there's nothing good unless you do it. Let's do good... now!

Hand holds key case from Goodwilhelm
Unfolded iPad case from GoodWilhelm shows an Apple Pencil compartment with stylus
Hands holding a cable organizer bag from GoodWilhelm in the color Chocolate

GOOD PRODUCTS

For us, a really good product becomes alive and valuable through the meaning it carries into the world. Through the material from which it is made. By the hands that have shaped it. And the spirit that inspires it.

That's why at GOOD WILHELM you'll only find things that are much more than just a "thing": cleverly designed, charmingly elegant bags, cases and accessories made from the best vegetable-tanned vachetta leather, which we source directly from a family business in Tuscany. Combined with equally responsibly produced materials such as mulesing-free merino wool felt. Handmade in Germany by bagmakers and fine tailors in flawless manufacturing quality. All our businesses are run by masters of their trade and pay their employees fair wages.

With every GOOD WILHELM product you get an outstanding workpiece with a once-in-a-lifetime aesthetic that is not stamped on afterwards - but that you can see, feel, smell and have with you every day.

"How good it is when design is not just a word, craftsmanship is not just work and appreciation is not just a wish."
Clemens, from Good Wilhelm

Hand holds key case from Goodwilhelm
Unfolded iPad case from GoodWilhelm shows an Apple Pencil compartment with stylus
Hands holding a cable organizer bag from GoodWilhelm in the color Chocolate

GOOD PRODUCTS

For us, a really good product becomes alive and valuable through the meaning it carries into the world. Through the material from which it is made. By the hands that have shaped it. And the spirit that inspires it.

That's why at GOOD WILHELM you will only find things that are much more than just a "thing":
Cleverly thought-out, charmingly elegant bags, cases and accessories made from the best, vegetable-tanned Vacetta leather, which we source directly from two traditional family businesses in Tuscany and Barcelona. Combined with equally responsibly produced materials such as mulesing-free merino wool felt. Handmade in Germany by bag makers and fine tailors in flawless manufacturing quality. All our businesses are run by masters of their trade and pay their employees fair wages.

With every GOOD WILHELM product you get an outstanding workpiece with a once-in-a-lifetime aesthetic that is not stamped on afterwards - but that you can see, feel, smell and have with you every day.

"How good it is when design is not just a word, craftsmanship is not just work and appreciation is not just a wish."
Clemens, from Good Wilhelm

Two women collecting garbage
Large old beech trees photographed from below

GOOD PROJECTS

The world keeps on turning. Hopefully, with our help, a little more in the right direction.

Let's do good - these are ambitious big words that we follow up with action.

It is part of GOOD WILHELM's innermost essence to make a contribution to a sustainable life worth living. To this end, we select environmental projects that tackle pressing issues with a great deal of passion and professional expertise.

We believe in the idea that consumption and doing good must be in symbiosis.

Illustration of dealer margin

GOOD PRICES

We market our products exclusively through direct sales. This means that GOOD WILHELM products are not available in stores, but exclusively here. For you, this means you get the best quality at a fair price.

The otherwise often inflated trade margin in the premium market of manufacturing costs multiplied by 5 or even manufacturing costs multiplied by 6 is no longer applicable. With us, the product price only includes the manufacturing costs multiplied by 2.0 - 2.3.
For you, this means that there are no additional costs for wholesale and retail margins.

The only exceptions are our "no-profit products", such as the MAX coaster. Here we set the sales price slightly higher so that the environmental project can finance as many forest square meters as possible. However, 100% of the profits go to a charitable organization. You can find out more about our projects here.

GOOD PROJECTS

The world keeps on turning. Hopefully, with our help, a little more in the right direction.

Let's do good - these are ambitious big words that we follow up with action.

It is part of GOOD WILHELM's innermost essence to make a contribution to a sustainable life worth living. To this end, we select environmental projects that tackle pressing issues with a great deal of passion and professional expertise.

We believe in the idea that consumption and doing good must be in symbiosis with each other so that our world remains worth living in.

Two women collecting garbage
Large old beech trees photographed from below
Illustration of dealer margin

GOOD PRICES

We market our products exclusively through direct sales. This means that GOOD WILHELM products are not available in stores, but exclusively here. For you, this means you get the best quality at a fair price.

The otherwise inflated trade margin in the premium market of manufacturing costs multiplied by 5 or even manufacturing costs multiplied by 6 is eliminated. With us, the product price only includes the manufacturing costs multiplied by 2.0 - 2.3.
For you, this means that there are no additional costs for wholesale and retail margins.

The only exceptions are our "no-profit products", such as the MAX coaster. Here we set the sales price slightly higher so that the environmental project can finance as many forest square meters as possible. However, 100% of the profits go to a charitable organization. You can find out more about this project here.

GOOD OPA

Doesn't every idea need a father in spirit?

The most striking thing about our products - long before you see them - is what you hear about them: Good Wilhelm. Why, where from, what is this unconventional name? Well, it is as unique as the person whose passion is for eternity: my grandfather Hans Friedrich Wilhelm had the engineer and inventor in his blood. No matter what was needed, no matter how tricky it was, no matter how accurate it had to be: my grandpa found a solution. His tinkering cellar was a paradise for me. There was everything there to really make everything good (again).

And so GOOD WILHELM is also a tribute and loving memory of my grandfather, who kindled in me a passion for the meticulous, highly precise search for the perfect fit and always encouraged me to keep trying things out.

Goodwilhelm logo on leather from Nahmen
Goodwilhelm logo on leather from Nahmen

GOOD OPA

Doesn't every idea need a father in spirit?

The most striking thing about our products - long before you see them - is what you hear about them: Good Wilhelm. Why, where from, what is this unconventional name? Well, it is as unique as the person whose passion is for eternity:

My grandpa Hands Friedrich Wilhelm had the engineer and inventor in his blood. No matter what was needed, no matter how tricky it was, no matter how accurate it had to be: my grandpa found a solution. His tinkering cellar was a paradise for me. There was everything there to really make everything good (again).

And so GOOD WILHELM is also a tribute and loving memory of my grandfather, who kindled in me a passion for the meticulous, highly precise search for the perfect fit and always encouraged me to keep trying things out.